Over The Top (OTT) refers to the delivery of film and television content through a high-speed internet connection rather than a cable or broadcast provider. OTT is not free, Over The Top (OTT) includes services such as Netflix, Amazon prime video, iTunes, Hulu, and so on.
Over The Top (OTT) became popular with Netflix's fast growth, it evolved from showing old movies and television shows to developing its own content and distributing licensed content more quickly.
The wide growing profitability and popularity, mainly among younger users of Netflix led to a wide range of competition.
Means of accessibility of Over The Top (OTT)
Over The Top (OTT) content can be accessed through any device that uses the internet, these devices include computers, mobile devices, televisions, OTT devices, and more. But it is often watched on an internet-enabled television.
OTT device is a device used to consume OTT content, these OTT devices include Smart TV, Apple TV, Chromecast, PlayStation, Xbox, Amazon Fire TV, and other streaming devices.
o t t platforms in India (o t t examples or o t t apps)
Amazon prime video is a very popular OTT service in India. Amazon prime video was launched in 2016 in India. Along with English, Amazon prime video is available in six Indian languages as of December 2018. Amazon prime music was launched in February 2018 by Amazon India. you can join prime to watch the latest movies as well as award-winning Amazon Originals at Rs 129/month or Rs 999/year. Prime subscription presently also includes free Amazon music along with unlimited free, quick delivery.
2.Netflix:
The OTT platform offers three subscription plans including Basic, Standard HD, and Premium Ultra HD. The Basic plan comes with a price tag of Rs 500/month, while the Standard HD pack is priced at Rs 650/month and the Premium Ultra HD plan is available for Rs 800/month.
3.Disney+ Hotstar
4.Voot
Voot is an Indian subscription video on demand (SVOD) OTT service. Launched in March 2016, it forms the online arm of Viacom 18. It is Viacom 18's advertising-led video-on-demand platform that is available as an app for iOS, KaiOS (JioPhone), and Android users, and a website for desktop consumption. Voot Select costs Rs. 99 a month after a three-day free trial, or Rs. 499 for the full year after a 14-day free trial.
Voot is available only in India, and hosts over 40,000 hours of video content that includes shows from channels like MTV, Nickelodeon, and Colors. Content is also available in multiple languages like Kannada, Marathi, Bengali, Gujarati, Telugu, and Tamil.
5.ZEE 5
ZEE 5 is an Indian video-on-demand OTT service run by Essel Group via its subsidiary Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. ZEE 5 recently announced the launch of the ‘ZEE 5 Club’ at Rs 365 per year. ZEE 5 Club will enable its consumers to have exclusive access to most popular shows before telecast on TV, apart from select ZEE 5 and Alt Balaji shows, - 1000+ blockbuster movies, ZEE Zindagi shows, and over 90+ Live TV channels.
6.Sony liv 
Sony Liv is the first Indian Over-the-top media service platform to produce music content for a Hollywood feature film - producing music for the Hindi version of the blockbuster titled Passengers, starring Chris Pratt and Jennifer Lawrence. Sony Liv's Library consists of 18 years of content from the Sony Entertainment Network channels in India: Sony TV, Sony SAB, Sony Ten, Sony Max, Sony MAX 2, Sony PIX, and Sony Six.
Sony Liv Premium subscription costs you Rs. 299/month, Rs. 699 for six months, and Rs. 999 per year.
7.MX Player
MX Player is an Indian video streaming and video-on-demand platform developed by MX Media & Entertainment. It has over 280 million users globally.
In 2018, Times Internet acquired a majority stake in MX Player for $140 million. On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours across 12 languages. It is available on iOS, Android, and the web. The online Feature of MXPlayer is available absolutely free of cost for our users to explore.
8.ALT Balaji:
Their website claims the platform to be the largest content bank seen in India. The stories range from drama, comedy, and romance, to thriller, crime, and mystery.
ALTBalaji is available across 32 different interfaces for its viewers. The content has been made available on mobile and Tablet Devices, Web, Android TV, and Windows. You have a choice of three streaming membership plans - 3 months for Rs 100, 6 months for Rs 180, or 12 months for Rs 300.
9.Eros Now:
The platform has blockbuster films like Cheeni Kum, Happy Bhag Jayegi, Manmarziyaan, Bajirao Mastani, Tanu Weds Manu Returns, Goliyon ki Raas Leela Ram-Leela, Rockstar, Shubh Mangal Savdhan, and more... The network offers media streaming and video-on-demand services. The digital platform is accessible on most Internet-connected screens including mobile, tablets, web, and TV.
The subscription cost of the Eros Now Premium subscription service is Rs. 99/month for a single device and Rs. 399/year for a single device.
10.AREE:
o t t full form in telecom
OTT stands for over-the-top, initially named in reference to devices that go over a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable or broadcast provider.
o t t full form in Movies
OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. The term itself stands for “over-the-top”, which implies that a content provider is going over the top of existing internet services.
o t t in social media
Over the top (OTT) refers to film and television content provided via a high-speed Internet connection rather than a cable or satellite provider. OTT does not mean free, as the term encompasses services such as Netflix, Amazon, iTunes, and HBO Now.
What are the common sub-categories of OTT?
Common sub-categories of OTT include
Examples of TVOD services include Apple’s iTunes, Sky Box Office, and Amazon’s video store. Imagen can provide both subscription and pay-per-view models for your hosted video.
1.Advertising-based-video-on-demand (AVOD):
AVOD is free to use by the customers but similar to broadcast television, consumers must go through the advertisements. you can see AVOD in action in Dailymotion, Youtube, and 40D where the ad revenue is the source of income. premium content owners rarely use AVOD as it generates a lower amount of revenue than SVOD and TVOD.
2.Subscription video-on-demand (SVOD):
SVOD is almost similar to the traditional TV packages, allowing consumers to consume as much content as they desire at a flat rate per month. the popular services include Netflix, amazon prime video, and Hulu with new series coming regularly. with SVOD, there is far greater freedom to opt-out, as consumers aren’t tied into a long-term contract.
This leads to greater flexibility to users and providers of SVOD are continually challenged with retaining consumers by providing exclusive new content and aggressive pricing schemes.
3.transactional based video-on-demand (TVOD):
TVOD users are those who have paid to access certain content through a pay-per-view (PPV) purchase model. There are two sub-categories, the first sub-category is known as electronic sell-through (EST), where you pay once to get permanent access to a piece of content and the other sub-category is download to rent (DTR), where consumers access a piece of content for a limited period of time for a smaller fee.
TVOD services tend to offer more recent releases, providing rights holders with higher revenues and giving consumers timely access to new content. TVOD services typically retain customers by offering attractive price incentives, so they continue to return in the future.
Examples of TVOD services include Apple’s iTunes, Sky Box Office, and Amazon’s video store. Imagen can provide both subscription and pay-per-view models for your hosted video.
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